There is an interesting article about the privacy boost required in Android Market. The study was conducted by University of Cambridge and it covered about the privacy control that can be improved in Android Market. The study shows that a large proportion of free apps downloaded involves in collecting information about the user, where this information are pass on to the advertisers. There are some interesting fact finding that Android users should be aware of:
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- 80% of the free apps are supported by targeted advertisements
- Free apps request significantly more permissions to access sensitive information
- 35% of free applications in the “comics” category that request access to the user’s location, or games asking for the user’s phone number and contacts
